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Brand Scotland is the marketing collaboration between the Scottish Government, VisitScotland, Scottish Development International/Scottish Enterprise, Universities Scotland, Scotland Food & Drink, Highlands and Islands Enterprise and Creative Scotland working together under one unified nation brand.

Brand Scotland has a clear vision; for Scotland to be recognised as a leading global citizen and a highly desirable country in which to live, work, study, visit, trade and do business. The Brand Scotland partnership brings together our expertise, insights and resources to increase the impact of all our work and in turn builds Scotland’s global reputation.

More info


Welcome to Scotland!

The Brand Scotland toolkit is a one-stop digital library where you can find a range of our resources, including stunning photography, campaign videos and adverts, Scotland brand marque files (and usage guidelines) and much more. These resources are updated regularly and will support your work as well as help to amplify our nation brand story.

We want you to use our assets as much as possible. Simply sign up HERE, and you can access the materials immediately. All our assets are free to use but often have usage terms attached so just remember to check the usage rights when you download what you wish to use.


Scotland.org is the campaign hub – the site has been created to house all our new brand content, people stories and the latest information on what is going on in Scotland. Keep checking back for the latest news. You can also follow activity on our Brand Scotland social channels and share our stories with your own followers.

Facebook: Scotland Is Now Facebook Page/

Instagram: Scotland Is Now Instagram Page

Twitter: Scotland Twitter Page

You can also keep in touch with what is going on in the different sectors by following on Twitter and LinkedIn.

You can also keep in touch with what is going on in the different sectors by following on Twitter and LinkedIn.

Follow on Twitter:





Follow on LinkedIn:


Scottish Development International

Scottish Government

Universities Scotland


Our brand guidelines set out how to use the Scotland marque and dynamic line, recommend imagery and treatments for showing Scotland as modern and dynamic, and provide detail on tone of voice and social media recommendations to help communicate with confidence, boldness, and clarity.

Access our Brand guidelines Here